Industry News
Whiskey fans show no Signs of Giving up Their Spirit of Choice
by Jack Robertiello | May 22, 2017 5:00am

Two recent reports on spirits consumption in the US indicate whiskey lovers won’t be backing over their favorite beverage anytime soon.

According to research firm Technomic’s “On-Premise Whiskey: Growth Opportunities & Challenges in Restaurants & Bars Study,” expanding whiskey selections on bar and restaurant menus and on back bars – and continued interest from Millennial consumers – are the main drivers of strong sales trends.  Read more….